Advertising & promotion management : (Registro nro. 14280)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00701cam a22002654a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AR-SsjUIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250710162827.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250429s1987 xxu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0894642383 |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Farris, P.W. |
| 9 (RLIN) | 18154 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising & promotion management : |
| Remainder of title | A manager's guide to theory & practice. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Florida : |
| Name of publisher, distributor, etc. | Krieger, |
| Date of publication, distribution, etc. | 1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 301 p. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Libro |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 9 (RLIN) | 18155 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro |
| Source of classification or shelving scheme | |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | dbfi |
| d | 2002-12-19 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca de Ingenieria "Lic. Maria Ester Centeno" | Biblioteca de Ingenieria "Lic. Maria Ester Centeno" | 10/07/2025 | Donación - Rotary Club Florida | ING.1744 | 659.1 FAR | ING.1744 | 10/07/2025 | 1 | 10/07/2025 | Libro | ||||||
| Biblioteca de Ingenieria "Lic. Maria Ester Centeno" | Biblioteca de Ingenieria "Lic. Maria Ester Centeno" | 10/07/2025 | Donación - Rotary Club Florida | ING.1745 | 659.1 FAR | ING.1745 | 10/07/2025 | 2 | 10/07/2025 | Libro |