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Advertising & promotion management : A manager's guide to theory & practice.

Farris, P.W.

Advertising & promotion management : A manager's guide to theory & practice. - Florida : Krieger, 1987. - 301 p.

ISBN: 0894642383

Subjects--Topical Terms:
Management

Index Terms--Genre/Form:
Libro

Universal Decimal Class. No.: 659.1

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