| 000 | 00660cam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 000398 | ||
| 003 | BFCE | ||
| 005 | 20260630162601.0 | ||
| 008 | 200327s1973####xx#a##########000#0#spa#d | ||
| 040 |
_aUEO _cUEO |
||
| 041 | 0 | _aspa | |
| 044 | _aMX | ||
| 080 | _a380.13 | ||
| 100 | 1 |
_aGist, Ronald R. _937470 |
|
| 245 | 0 | 0 |
_aMercadotecnia : _bintroducción y principios. |
| 250 | _a1ra.ed. | ||
| 260 |
_aMéxico : _bInteramericana, _c1973. |
||
| 300 | _a488 p. ; 24 cm. | ||
| 650 | 7 |
_aCOMERCIALIZACION _2LEMB _933 |
|
| 650 | 7 |
_aESTRATEGIA COMERCIAL _2LEMB _92740 |
|
| 653 | 0 | _aCOMPORTAMIENTO DEL CONSUMIDOR | |
| 942 |
_cLB _2cdu |
||
| 945 |
_aBFCE _d1997-12-03 |
||
| 999 |
_c398 _d398 |
||