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_aSainz De Vicuña Ancin, José María _92735 |
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| 245 | 0 | 3 | _aEl plan de marketing en la práctica. |
| 250 | _a3ra.ed. | ||
| 260 |
_aMadrid : _bESIC, _c1996. |
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| 300 | _a348 p. ; 23 cm. | ||
| 500 | _aIncluye bibliografía. | ||
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_aMarketing _9182 |
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_aComercialización _933 |
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_aPlanificación _91896 |
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_aBFCE _d1999-06-10 |
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