| 000 | 00913cam a22003617a 4500 | ||
|---|---|---|---|
| 001 | 002220 | ||
| 003 | BFCE | ||
| 005 | 20250619152752.0 | ||
| 008 | 200327s1998####xx#a##########000#0#spa#d | ||
| 020 | _a9701008944 | ||
| 040 |
_aUEO _cUEO |
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| 041 | 0 | _aspa | |
| 044 | _aMX | ||
| 080 | _a658.8 | ||
| 100 | 1 |
_aStanton, William J _92722 |
|
| 245 | 0 | 0 | _aFundamentos de marketing. |
| 250 | _a10ma.ed. | ||
| 260 |
_aMéxico : _bMcGraw Hill, _c1998. |
||
| 300 | _a885 p. ; 25 cm. | ||
| 500 | _aIncluye glosario. | ||
| 650 | 0 |
_aMarketing _9182 |
|
| 650 | 0 |
_aComercialización _933 |
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| 650 | 0 |
_aDistribución del ingreso _9361 |
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| 650 | 0 |
_aMercados _972 |
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| 650 | 0 |
_aPrecios _963 |
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| 650 | 0 |
_aProductos _9749 |
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| 650 | 0 |
_aPromoción de ventas _91308 |
|
| 655 | 0 |
_aLibro _914 |
|
| 700 | 1 |
_aEtzel, Michael J _92723 |
|
| 700 | 1 |
_aWalker, Bruce J _92724 |
|
| 942 |
_cLB _n0 |
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| 945 |
_aBFCE _d1999-06-09 |
||
| 999 |
_c2220 _d2220 |
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