By Kotler, Philip.
México : Interamericana, 1973 .
739 p. : il. , 23 cm.

By Kotler, Philip.
México : Prentice Hall Hispanoamericana, 1989 .
745 p. : il. ; 25,5 cm. 0137017316

By Kotler, Philip.
Madrid : EdicionesDíaz de Santos, 1992 .
467 p. ; 21,5 cm. , Bibliografía al final de capítulos. 847978010X

By Kotler, Philip.
México : Prentice Hall Hispanoamericana, 1996 .
800 p. ; 27 cm. , Notas al final de capitulo. 9688806765

By Kotler, Philip.
México : Prentice Hall Hispanoamericana, 1998 .
129 p. ; 25,5 cm. 9688809489

By Kotler, Philip.
Madrid : Prentice Hall, 2003 .
179 p. ; 23 cm. 8420540110

By Kotler, Philip.
México ; | Nueva York : Prentice-Hall Hispanoamericana, 1996 968-880-590-4