<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Marketing internacional y mundialización</title>
    <subTitle>efectos sobre el consumidor</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Croue, Charles</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="">Libro</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xx#</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Córdoba</placeTerm>
    </place>
    <publisher>Advocatus</publisher>
    <dateIssued>2012</dateIssued>
    <edition>1ra.ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>164 p. ; 23 cm.</extent>
  </physicalDescription>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Comportamiento del consumidor</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mercado exterior</topic>
  </subject>
  <classification authority="udc">658.8</classification>
  <identifier type="isbn">9789875512184</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">UEO</recordContentSource>
    <recordCreationDate encoding="marc">200327</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250619152741.0</recordChangeDate>
    <recordIdentifier source="BFCE">006456</recordIdentifier>
  </recordInfo>
</mods>
