@book{4368,
	author = {Chan Kim, W. and Mauborgne, Renée},
	title = {La estrategia del océano azul.},
	publisher = {Librería Norma, },
	year = {2008.},
	series = {Verticales de bolsillo.},
	address = {Bogotá : },
	edition = {1ra.ed.}
}