Czinkota, Michael R. <br/><br/>
Marketing internacional. 

 - 7ma.ed. 
 - Australia :   Thomson,   c2004. 
 - 666 p. : il. ; 27 cm. 
<br/><br/><label>ISBN: </label>9706863710 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Index Terms--Genre/Form: </label><br/>LIBRO
<br/><br/><label>Universal Decimal Class. No.: </label>658.8