Buskirk, Richard H. <br/><br/>
Principles of marketing :   the managment view. 

 - 1ra.ed. 
 - New York :   Rinehart & Winston,   1964. 
 - 467 p. ; 23,5 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Index Terms--Genre/Form: </label><br/>LIBRO
<br/><br/><label>Universal Decimal Class. No.: </label>E-497