@book{2672,
	author = {Buskirk, Richard H},
	title = {Principios y práctica de marketing.},
	publisher = {Deusto, },
	year = {1967.},
	series = {Gestión.},
	address = {Bilbao : },
	edition = {5ta.ed.},
	note = {Notas a pié de página. }
}