Ortega Martínez, Enrique <br/><br/>
Nuevo diccionario de marketing. 

 - 1ra.ed. 
 - Madrid :   ESIC,   c1990. 
 - 623 p. ; 25 cm. 
<br/><br/><label>ISBN: </label>8473560647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DICCIONARIOS<br/>MARKETING
<br/><br/><label>Index Terms--Genre/Form: </label><br/>LIBRO
<br/><br/><label>Universal Decimal Class. No.: </label>03:658.8