@book{2248,
	author = {Brockhoff, Klaus and García Echeverría, Santiago},
	title = {Política de productos.},
	publisher = {EdicionesESIC, },
	year = {1987.},
	series = {Política Emoresarial},
	address = {Madrid : },
	edition = {1ra.ed.},
	note = {Incluye bibliografía.}
}