@book{2224,
	author = {Aaker, David A. and Myers, John G.},
	title = {Management de la publicidad : },
	publisher = {Hispano Europea, },
	year = {1983.},
	series = {ESADE.},
	address = {Barcelona : },
	edition = {4ta.ed.},
	note = {Notas a pié de página. }
}