Mc Carthy, E. Jerome <br/><br/>
Marketing. 

 - 11ra.ed. 
 - Buenos Aires :   Irwin,   1993. 
 - p.v. ; 23 cm. 
<br/><br/><label>ISBN: </label>8480861800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Comercialización
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Libro
<br/><br/><label>Universal Decimal Class. No.: </label>658.8