TY  - BOOK
AU  - Farris,P.W.
AU  - Quelch,John A.
TI  - Advertising & promotion management: A manager's guide to theory & practice
SN  - 0894642383
PY  - 1987///
CY  - Florida
PB  - Krieger
KW  - Management
KW  - lemb
KW  - Libro
KW  - unescot
ER  -