00541cam a22002054a 4500003001000000005001700010008004100027020001500068040002500083041000800108044000800116080001000124100001700134245008200151260003100233300001100264650002100275655001900296700002000315AR-SsjUIB20250710162827.0250429s1987    xxu           000 0 eng d  a0894642383  aAR-SsjUIBcAR-SsjUIB0 aeng  axxu  a659.11 aFarris, P.W.10aAdvertising & promotion management :bA manager's guide to theory & practice.  aFlorida :bKrieger,c1987.  a301 p. 7aManagement2lemb 7aLibro2unescot1 aQuelch, John A.