Farris, P.W. <br/><br/>
Advertising & promotion management :  A manager's guide to theory & practice. 

 - Florida :  Krieger,  1987. 
 - 301 p. 
<br/><br/><label>ISBN: </label>0894642383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Libro
<br/><br/><label>Universal Decimal Class. No.: </label>659.1