Fundamentos de mercadotecnia. (Registro nro. 2809)

Detalles MARC
000 -LEADER
fixed length control field 01088cam a22004097a 4500
001 - CONTROL NUMBER
control field 002809
003 - CONTROL NUMBER IDENTIFIER
control field BFCE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250619152741.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200327s1998####xx#a##########000#0#spa#d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9688809489
040 ## - CATALOGING SOURCE
Original cataloging agency UEO
Transcribing agency UEO
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title spa
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code MX
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 2486
245 00 - TITLE STATEMENT
Title Fundamentos de mercadotecnia.
250 ## - EDITION STATEMENT
Edition statement 4ta.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. México :
Name of publisher, distributor, etc. Prentice Hall Hispanoamericana,
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent 129 p. ; 25,5 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 182
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Ambiente de trabajo
9 (RLIN) 2493
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Canales de distribución
9 (RLIN) 2494
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Comportamiento del consumidor
9 (RLIN) 35
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Estudios de mercado
9 (RLIN) 207
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercados
9 (RLIN) 72
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Precios
9 (RLIN) 63
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Productos
9 (RLIN) 749
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Promoción de ventas
9 (RLIN) 1308
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publicidad
9 (RLIN) 2468
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Venta
9 (RLIN) 293
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Ventaja competitiva
9 (RLIN) 2471
653 #0 - INDEX TERM--UNCONTROLLED
Uncontrolled term Posicionamiento
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Libro
9 (RLIN) 14
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
9 (RLIN) 2495
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libro
Suppress in OPAC No
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BFCE
d 2001-05-30
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
          Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana"   28/05/2001 Reposición - Tolaba L.F. LU 5018 - Remp.Inv.11521 12715 4 658.8 KOTf 4.e 12715 18/06/2024 14/06/2024 Ej.1 04/03/2022 Libro