Dirección de mercadotecnia : (Registro nro. 2325)

Detalles MARC
000 -LEADER
fixed length control field 00787cam a22002897a 4500
001 - CONTROL NUMBER
control field 002325
003 - CONTROL NUMBER IDENTIFIER
control field BFCE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250619152741.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200327s1996####xx#a##########000#0#spa#d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9688806765
040 ## - CATALOGING SOURCE
Original cataloging agency UEO
Transcribing agency UEO
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title spa
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code MX
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 2486
245 00 - TITLE STATEMENT
Title Dirección de mercadotecnia :
Remainder of title análisis, planeación, implementación y control.
250 ## - EDITION STATEMENT
Edition statement 8va.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. México :
Name of publisher, distributor, etc. Prentice Hall Hispanoamericana,
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent 800 p. ; 27 cm.
500 ## - GENERAL NOTE
General note Notas al final de capitulo.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 182
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Estrategia empresarial
9 (RLIN) 319
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Estudios de mercado
9 (RLIN) 207
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Libro
9 (RLIN) 14
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libro
Suppress in OPAC No
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BFCE
d 2000-06-23
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Renewals Date last checked out
          Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana"   14/06/2000 Compra - CC Importaciones 33.00 12649   658.8 KOTd 8.e 12649 04/03/2022 Ej.1 04/03/2022 Libro    
          Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana"   14/06/2000 Compra - CC Importaciones 33.00 12650 3 658.8 KOTd 8.e 12650 16/12/2024 Ej.2 04/03/2022 Libro 1 09/12/2024
          Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana"   14/06/2000 Compra - CC Importaciones 33.00 12651   658.8 KOTd 8.e 12651 04/03/2022 Ej.3 04/03/2022 Libro    
          Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana"   14/06/2000 Compra - CC Importaciones 33.00 12652 3 658.8 KOTd 8.e 12652 04/03/2026 Ej.4 04/03/2022 Libro   19/12/2025
          Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana"   14/06/2000 Compra - CC Importaciones 33.00 12653   658.8 KOTd 8.e 12653 04/03/2022 Ej.5 04/03/2022 Libro