Investigación de mercados. (Registro nro. 2280)

Detalles MARC
000 -LEADER
fixed length control field 00947cam a22003497a 4500
001 - CONTROL NUMBER
control field 002280
003 - CONTROL NUMBER IDENTIFIER
control field BFCE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250716135703.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200327s1989####xx#a##########000#0#spa#d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9684224869
040 ## - CATALOGING SOURCE
Original cataloging agency UEO
Transcribing agency UEO
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title spa
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code MX
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
9 (RLIN) 33348
245 00 - TITLE STATEMENT
Title Investigación de mercados.
250 ## - EDITION STATEMENT
Edition statement 2da.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. México :
Name of publisher, distributor, etc. McGraw Hill,
Date of publication, distribution, etc. c1989.
300 ## - PHYSICAL DESCRIPTION
Extent 715 p. ; 24 cm.
500 ## - GENERAL NOTE
General note notas a pié de página.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ALMACENAMIENTO DE LA INFORMACION
Source of heading or term LEMB
9 (RLIN) 38033
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ESTUDIOS DE MERCADO
Source of heading or term LEMB
9 (RLIN) 207
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MUESTREO
Source of heading or term LEMB
9 (RLIN) 81
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TOMA DE DECISIONES
Source of heading or term LEMB
9 (RLIN) 22
653 #0 - INDEX TERM--UNCONTROLLED
Uncontrolled term ANALISIS DE LA INFORMACION
653 #0 - INDEX TERM--UNCONTROLLED
Uncontrolled term INVESTIGACION CAUSAL
653 #0 - INDEX TERM--UNCONTROLLED
Uncontrolled term INVESTIGACION DESCRIPTIVA
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term LIBRO
9 (RLIN) 14
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
9 (RLIN) 38070
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libro
Source of classification or shelving scheme
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BFCE
d 2000-04-05
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
          Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana"   05/04/2000 COMRA - Alfagrama 36.60 12067 2 1 658.8 AAK 2.e 12067 09/08/2023 14/07/2023 Ej.2 04/03/2022 Libro
          Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana"   05/04/2000 COMRA - Alfagrama 36.60 12485     658.8 AAK 2.e 12485 04/03/2022   Ej.3 04/03/2022 Libro
          Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana"   05/04/2000 COMRA - Alfagrama 36.60 11727 1   658.8 AAK 2.e 11727 17/11/2022 15/11/2022 Ej.1 04/03/2022 Libro