Management de la publicidad : (Registro nro. 2224)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00789cam a22003137a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 002224 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BFCE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250716135701.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200327s1983####xx#a##########000#0#spa#d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8425506824 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UEO |
| Transcribing agency | UEO |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | ES |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 9 (RLIN) | 33348 |
| 245 00 - TITLE STATEMENT | |
| Title | Management de la publicidad : |
| Remainder of title | perspectivas prácticas. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4ta.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Barcelona : |
| Name of publisher, distributor, etc. | Hispano Europea, |
| Date of publication, distribution, etc. | 1983. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 2 v. ; 21 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | ESADE. |
| 500 ## - GENERAL NOTE | |
| General note | Notas a pié de página. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLICIDAD |
| Source of heading or term | LEMB |
| 9 (RLIN) | 2468 |
| 653 #0 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MANAGEMENT |
| 653 #0 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | POSICIONAMIENTO |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | LIBRO |
| 9 (RLIN) | 14 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 9 (RLIN) | 38059 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro |
| Source of classification or shelving scheme | |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | BFCE |
| d | 1999-06-09 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date due | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | 1 | Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" | Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" | 12/11/1998 | Compra - Alfagrama | 70.30 | 12161 | 658.8 AAKm 4.e | 12161 | 04/03/2022 | Ej.2 | 04/03/2022 | Libro | ||||||||
| 1 | Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" | Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" | 12/11/1998 | Compra - Alfagrama | 70.30 | 12160 | 1 | 658.8 AAKm 4.e | 12160 | 09/12/2024 | Ej.1 | 04/03/2022 | Libro | 16/12/2024 | 09/12/2024 |