Mercadotecnia / (Registro nro. 20043)

Detalles MARC
000 -LEADER
fixed length control field	00753nam a2200229ua 4500
003 - CONTROL NUMBER IDENTIFIER
control field	AR-SsjUCA
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250715142341.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	250228s1996 sp 000 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	968-880-590-4
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
9 (RLIN)	2486
245 10 - TITLE STATEMENT
Title	Mercadotecnia /
Statement of responsibility, etc.	Philip Kotler, Gary Armstrong ; trad. Pilar Mascaró Sacristán.
250 ## - EDITION STATEMENT
Edition statement	6a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	México ;
--	Nueva York :
Name of publisher, distributor, etc.	Prentice-Hall Hispanoamericana,
Date of publication, distribution, etc.	1996.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Incluye bibliografía, apéndices y glosario.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Comercialización
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Economía
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Texto
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary
9 (RLIN)	2495
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Mascaró Sacristán, Pilar
Relator term	traductora
9 (RLIN)	32410

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Biblioteca Ciencias Agrarias "Dr. Angel Lulio Cabrera"	Biblioteca Ciencias Agrarias "Dr. Angel Lulio Cabrera"	11/10/2014		339.13 KOTm 6.e Ej.1	XCA2314	15/07/2025	15/07/2025	Libro