Marketing de productos : (Registro nro. 15799)

Detalles MARC
000 -LEADER
fixed length control field 00920cam a22003254a 4500
003 - CONTROL NUMBER IDENTIFIER
control field AR-SsjUIB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250710164142.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250429s1995 sp 000 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8475773508
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title spa
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gray, Douglas A.
9 (RLIN) 22078
245 10 - TITLE STATEMENT
Title Marketing de productos :
Remainder of title una guía de planificación para pequeñas empresas.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Barcelona :
Name of publisher, distributor, etc. Ediciones Granica,
Date of publication, distribution, etc. 1995.
300 ## - PHYSICAL DESCRIPTION
Extent 140 p. ;
Dimensions 24 cm
490 0# - SERIES STATEMENT
Series statement Management cuadernos Granica
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliografía en p.139-140.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Comercio
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Empresas
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercadeo
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publicidad
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Libro
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cyr, Donald G.
9 (RLIN) 22079
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libro
Source of classification or shelving scheme
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a dbfi
d 2014-07-28
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Biblioteca de Ingenieria "Lic. Maria Ester Centeno" Biblioteca de Ingenieria "Lic. Maria Ester Centeno" 20/05/1996 Compra - Facultad de Ingenierías 20.00 ING.2104   658.8 GRA ING.2104 10/07/2025 1 10/07/2025 Libro