Marketing estratégico. (Registro nro. 15452)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00730cam a22002894a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AR-SsjUIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250710164119.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250429s1995 sp 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8448116119 |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lambin, Jean Jacques |
| 9 (RLIN) | 2481 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing estratégico. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 610 p. : |
| Other physical details | il. ; |
| Dimensions | 24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contiene bibliografía. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Economía |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Libro |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro |
| Source of classification or shelving scheme | |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | dbfi |
| d | 2011-06-16 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca de Ingenieria "Lic. Maria Ester Centeno" | Biblioteca de Ingenieria "Lic. Maria Ester Centeno" | 29/04/2011 | Donación - Ing. José Lucas Sanchez Mera | 80.00 | ING.5536 | 658.8 LAMm 3.e. | ING.5536 | 10/07/2025 | 1 | 10/07/2025 | Libro |