Mercadotecnia. (Registro nro. 1512)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01122cam a22004097a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 001512 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BFCE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250619152741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200327s1989####xx#a##########000#0#spa#d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0137017316 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UEO |
| Transcribing agency | UEO |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | MX |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 2486 |
| 245 00 - TITLE STATEMENT | |
| Title | Mercadotecnia. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3ra.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | Prentice Hall Hispanoamericana, |
| Date of publication, distribution, etc. | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 745 p. : il. ; 25,5 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 182 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Comercio mayorista |
| 9 (RLIN) | 2487 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Comercio minorista |
| 9 (RLIN) | 2489 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Comportamiento del consumidor |
| 9 (RLIN) | 35 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Decisión en la empresa |
| 9 (RLIN) | 2105 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Demanda |
| 9 (RLIN) | 74 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Determinación del precio |
| 9 (RLIN) | 359 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Diseño industrial |
| 9 (RLIN) | 2491 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Estrategia empresarial |
| 9 (RLIN) | 319 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Estudios de mercado |
| 9 (RLIN) | 207 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercados |
| 9 (RLIN) | 72 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Promoción de ventas |
| 9 (RLIN) | 1308 |
| 653 #0 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | POSICIONAMIENTO |
| 653 #0 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | SELECCION DE MERCADOS |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Libro |
| 9 (RLIN) | 14 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro |
| Suppress in OPAC | No |
| Source of classification or shelving scheme | Universal Decimal Classification |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | BFCE |
| d | 2000-06-26 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" | Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" | 20/09/1994 | Compra - Alfagrama | 33.20 | 10672 | 3 | 658.8 KOT 3.e | 10672 | 28/04/2026 | 24/04/2026 | Ej.2 | 04/03/2022 | Libro | ||||||
| Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" | Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" | 20/09/1994 | Compra - Alfagrama | 33.20 | 10673 | 658.8 KOT 3.e | 10673 | 04/03/2022 | Ej.3 | 04/03/2022 | Libro | ||||||||
| Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" | Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" | 20/09/1994 | Compra - Alfagrama | 33.20 | 11521 | 658.8 KOT 3.e | 11521 | 04/03/2022 | Ej.4 | 04/03/2022 | Libro | ||||||||
| Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" | Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" | 20/09/1994 | Compra - Alfagrama | 33.20 | 11522 | 6 | 658.8 KOT 3.e | 11522 | 02/02/2026 | 19/12/2025 | Ej.5 | 04/03/2022 | Libro | ||||||
| Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" | Biblioteca Facultad Ciencias Económicas (Central) "Dec. Lic. Humberto Leopoldo Quintana" | 20/09/1994 | Compra - Alfagrama | 33.20 | 10671 | 658.8 KOT 3.e | 10671 | 04/03/2022 | Ej.1 | 04/03/2022 | Libro |